Milo
Travel

Footpath Walking Tours

Small-group guided walking company. Good for walking and hiking tour operators, small-group travel companies and local guiding businesses. Milo swaps in your words, photos and brand.

Free to start. No card needed.

Footpath Walking Tours website template: the top of its home page
What’s in it

A whole site, ready for your story.

1 page, 13 sections and 22 photos. Small-group guided walking company: a full-bleed rounded hero photograph with a cream wash, a promise line, a facts card with a tall photo, six region photographs, six walk cards, a dark band of five walk types, three steps, a large quote on a photograph, review cards, four included cards beside a photo, three journal cards, a question list and a closing photograph, all pointed at an enquiry by email.

  1. Walk old paths in small groups, led by locals.
  2. Twelve walks. Six regions. Never more than ten walkers, and always a guide who calls the path home.
  3. Small on purpose. Local by design.
  4. Six regions we know by heart
  5. Find a walk that fits
  6. Five kinds of walk, one way of running them
  7. From a rough idea to boots on the path in three steps
  8. ★★★★★
  9. What walkers say when they get home
  10. Everything on the day is looked after
  11. Notes from the path
  12. Good to know before you walk
  13. Tell us where you want to walk.
Look and feel

Colours and type that already work.

Keep them, or bring your own brand. Milo carries your colours, fonts and logo through every section.

Colours

  • Background#F5EFE3
  • Soft background#FBF7EE
  • Text#262019
  • Quiet text#6E6558
  • Accent#F6C333
  • Bark Band#2A241C

Waymark yellow is the action colour: every enquiry button, the small route dots and the selected walk type. Cream cards sit on a cream page, bark is the dark band colour and the ink. Photographs carry the rest.

Fonts

Headings
Plus Jakarta Sans
Body text
DM Sans

A friendly, slightly tight grotesque for headlines against a clean humanist sans for reading text.

Voice: Warm, practical and a little wry; the guide who knows the best pub on the route.

Hospitality

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